There has been an auto advertisement showing lately that caught my eye and triggered something in my brain the other evening. It's a Volvo ad. Very elaborate, with a green motif (green as in eco-friendly), with a youngish couple in a woodsy area being greeted by a friendly person (almost elf-like) who invites them to see their new car being made. The feeling presented was like elves and fairies building this beautiful vehicle as they float about the air (well, they made no attempt to actually hide the harnesses but still...). In the end, the couple drive off in apparent bliss.
It was an advertisement for a 2010 model. Excuse me? It is March of 2009! A full 9 months before 2010. You could expand your family easily by then. What's the hurry? Why not call it a 2009? Or maybe a 2009 and 1/2?
I thought dealers were having trouble all over the world selling cars but Volvo is advertising in advance. It isn't all that green, either. Its standard engine is the usual gasoline burning non-hybrid V-6 (turbocharged). An SUV that's rated 16 mpg city, 22 mpg highway.
Is it just me or does this seem a bit odd to you?
We are in a topsy turvey world, aren't we? I just got through reading an article referenced through Argentum's wonderful blog, Tomas Arcanum
I would like you, when you have time, to read the referenced article (link)
The scary thing is I was not shocked about anything in the article.
Tell me, am I being too judgemental?
* Quote from The Wizard of Oz
A Night Unremembered
6 years ago